Our story is about mums and their babies. And it starts with the mum. We want to ensure that each new mum feels great, looks fabulous, like the queen she is. Because the job she has to do, or is already doing, is the most important one in the world.

Mums are special, courageous, strong, soft, nurturing - the list is endless. Mums are special and this is the reason why mums need variety and choice. They need to have the freedom to choose items to wear which will help make them feel fabulous, and that is practical at the same time. Our clothing was designed with the nurture phase of the motherhood journey in mind. Each item can be worn both during pregnancy and when breastfeeding. This is made possible through secret little zips, buttons on shoulder-straps. To ensure that you look great and at the same time is able to see to the primary need of your baby without any fuss.